Apple’s streaming and bundle subscribers are paying more starting this week. The company raised the price of a standalone Apple TV subscription and its Apple One bundle for new sign-ups on August 28, with current subscribers due for a billing notice roughly a month before the higher rate reaches their card. For a household already juggling several recurring subscriptions alongside rent, groceries and utility bills, it is one more line item creeping upward, and it lands the same year several other streaming services have quietly done the same.
Apple TV Climbs to $14.99 a Month, $119 a Year
Apple’s own pricing page now lists Apple TV at $14.99 a month as a standalone plan, up from $12.99. The annual option rose in step, from $99 to $119 a year, an increase of $20 for anyone who prepays once a year instead of billing monthly. Paying annually still saves roughly $61 compared with paying month to month over a full year, so the underlying discount for committing upfront held steady even as both numbers moved higher.
The new rate applies immediately to new subscribers and takes effect for existing subscribers on their next renewal date after they receive Apple’s required advance notice. Apple TV has now raised its price several times since launching as a $4.99-a-month service in 2019, a climb of exactly $10 a month in seven years.
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Apple One’s Individual Plan Moves to $21.95
The Individual tier of Apple One, Apple’s bundle of iCloud+, Apple TV, Apple Music and Apple Arcade, now costs $21.95 a month, up from $19.95. Apple’s own breakdown of the plan prices those four services separately at $34.96 a month if bought one at a time, which means the bundle still discounts the combined cost by roughly 37 percent even after the increase. Apple’s site did not list any change to the Family plan ($27.95) or Premier plan ($39.95), which add more iCloud+ storage and sharing for up to five other people; this round of increases touched only the standalone Apple TV subscription and the Individual bundle tier.
The Second Increase in About a Year
This is not a one-off jump. Apple TV rose from $9.99 to $12.99 in August 2025, which means the move to $14.99 in August 2026 landed almost exactly twelve months after the prior increase. Reporting on the change described it as Apple’s second streaming price increase in roughly a year, part of a pattern that has pushed the service’s price up repeatedly since its 2019 debut under the Apple TV+ name. Coverage of the rollout confirmed the higher prices took effect the same day Apple announced them, with no separate grace period offered to new sign-ups.
The Same Year Apple Raised Music and Bundle Prices Too
This is not an isolated move. On July 17, 2026, Apple separately raised the price of Apple Music’s own plans, lifting the Individual tier from $10.99 to $11.99 a month, the Family plan from $16.99 to $19.99, and the Student plan from $5.99 to $6.99, alongside increases to the Apple One Family and Premier bundle tiers. Apple’s own Apple Music pricing page now lists those higher figures as the current rate, and Apple told outlets covering the change that it was raising Apple Music prices because of rising licensing costs, its first increase to the service since 2022. Combined with the August 28 increase to Apple TV and Apple One Individual, many households that use more than one Apple subscription absorbed two separate Apple price increases within about six weeks.
How the Advance-Notice Billing Works
Apple does not let a price increase hit an existing subscriber’s card without warning. Subscribers already paying for Apple TV or Apple One get an email and an in-app notice roughly a month ahead of their next charge at the new rate, giving them a window to cancel, downgrade or simply budget for the difference before it is automatically applied. Missing that email is the most common way a household ends up surprised by a subscription price it never agreed to pay. Setting a calendar reminder around a subscription’s renewal date, rather than relying on remembering to check email, is a simple way to catch the notice before the new charge posts.
Weighing the Bundle Against Paying Separately
For a family that already pays for iCloud+ storage, Apple Music and Apple TV individually, the math on Apple One can still favor the bundle even after this increase, but only if every included service actually gets used. A household that mostly watches Apple TV and rarely touches Apple Music or Apple Arcade may come out ahead canceling the bundle and paying for Apple TV alone, especially now that the standalone price sits within a few dollars of what the bundle adds on top for that single service. The simplest test: add up what each included service would cost purchased on its own, compare it to the bundle price, and repeat that check once a year, since bundle math changes every time one piece of it gets more expensive.
Concretely: a household paying separately for an Apple Music Family plan at $19.99 a month and a standalone Apple TV subscription at $14.99 now spends $34.98 a month buying just those two services individually, compared with $27.95 a month for the Apple One Family plan, which adds Apple Arcade, Apple News+ and shared iCloud+ storage on top of Music and TV. That roughly $7-a-month gap, about $84 a year, is a concrete number worth checking against actual household usage rather than assuming either the bundle or paying a la carte is automatically the better deal.
This article was produced with AI assistance and reviewed by a human editor. Figures are linked to their primary sources; where a claim could not be verified from the public record, we say so.
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