Peacock’s higher prices took effect for new sign-ups back on August 18, but current subscribers have had a few extra weeks of old pricing built in. That grace period ends soon: anyone who subscribed before August 18 starts paying the new rate on their next billing date on or after September 17, and for a Premium subscriber, that means an extra $2 a month, or $24 a year, once the new price kicks in.
The New Prices, Plan by Plan
According to Peacock’s own help center, the ad-supported Select plan rose from $7.99 to $8.99 a month, Premium rose from $10.99 to $12.99, and the ad-free Premium Plus plan rose from $16.99 to $19.99. Annual subscriptions moved too: Select annual from $79.99 to $89.99, Premium annual from $109.99 to $129.99, and Premium Plus annual from $169.99 to $199.99. Every one of those new prices has been live for brand-new and returning subscribers since August 18, 2026.
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Why Existing Subscribers Get a Later Start Date
Peacock built in a delay for people who were already paying before the change: the company’s price-increase page states plainly that if a subscriber signed up prior to August 18, 2026, the new pricing takes effect only on their next billing date on or after September 17, 2026. In practice, that means a Premium subscriber whose card is charged on, say, the 5th of the month won’t see the higher rate until their October billing cycle, while someone billed on the 20th could see it as soon as their September charge. The exact date depends entirely on an individual account’s billing cycle, which is why Peacock directs subscribers to check their own account rather than assume a single universal date.
The $24-a-Year Math on the Premium Plan
For the most common paid tier, Premium, the increase is $2 a month. Annualized across 12 billing cycles, that’s $24 a year in additional cost for a subscriber who keeps the plan running without interruption. That figure is specific to the monthly Premium plan; someone on the Premium annual plan instead sees a one-time jump from $109.99 to $129.99, a $20 increase applied once a year rather than spread across monthly charges. Select monthly subscribers are looking at $12 more a year, and Premium Plus monthly subscribers face $36 more a year — all from the same August 18 pricing update, just landing on different billing dates for anyone who was already a customer. The pattern holds across every tier: an annual-plan increase runs consistently smaller than paying the new monthly rate for a full year. Premium’s $20 annual bump is $4 less than the $24 a Premium monthly subscriber pays over 12 months; Select’s $10 annual increase is $2 less than its $12 monthly-plan equivalent; and Premium Plus’s $30 annual increase is $6 less than its $36 monthly-plan equivalent. In each case the gap works out to the same roughly one-sixth discount — Peacock’s incentive for prepaying a full year didn’t disappear when prices rose, it just carried forward at the new, higher prices.
What Protects Some Subscribers From the New Rate — For Now
Not everyone is affected on the same timeline. Peacock’s page confirms that current annual subscribers, along with anyone on an active promotional offer taken before August 18, 2026, continue paying their original price until that plan or offer actually expires or renews. Once that happens, the account converts to the new pricing. Subscribers who want to see their exact upcoming charge, or decide whether to cancel before the new rate hits, can check the Subscriptions tab under their account plans page, which shows the current plan type and the next billing date directly.
Peacock Subscriptions Through Apple, Amazon or a Cable Provider Work Differently
Not every Peacock subscriber pays Peacock directly. Someone who signed up through Apple, Google Play, Amazon, Roku, a DIRECTV package, Spectrum, Verizon or Xfinity is billed by that company, not by Peacock, and Peacock’s own cancellation guidance is explicit that it does not have the ability to cancel those subscriptions — a subscriber in that situation has to go to the third party’s own account settings to cancel or check pricing, not Peacock’s app or website. The same guidance confirms that canceling a base plan directly through Peacock also cancels every add-on tied to it, such as a Regional Sports Network or a Starz add-on, and that no refund or credit is issued for the unused portion of a current billing period unless the law requires one. A cancellation submitted through Peacock doesn’t cut off access immediately, either: the plan simply stops renewing at the end of the current paid term, with a confirmation email following within a few hours. For the many subscribers who signed up through a phone carrier, streaming device or bundled package rather than Peacock’s own site, that distinction determines whether the September 17 date even applies to them directly.
How to Check or Cancel Before the September 17 Cutoff
Because the new pricing applies at the first billing date on or after September 17 rather than on a single fixed calendar day, a subscriber’s best move is to look up their own account rather than rely on a general date. Peacock’s cancellation instructions walk through selecting “Cancel All Subscriptions” from the Subscriptions tab, and canceling before a renewal date stops that cycle’s charge from processing at the new, higher price. Anyone planning to keep Peacock doesn’t need to do anything — the higher price will simply apply automatically at the next qualifying billing date — but anyone weighing whether the service is still worth the cost now has a specific dollar figure and a specific window to make that decision before the charge posts.
This article was produced with AI assistance and reviewed by a human editor. Figures are linked to their primary sources; where a claim could not be verified from the public record, we say so.
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